Elvira arrived in the City of Angels from Peru at 10 years old. She takes pride in identifying as a Valley Girl! Her journey as a creative began in the San Fernando Valley. Coming from a family of fashion creatives, she started her first fashion business in her father’s tailor shop in 2001. A small women’s boutique that has since evolved into a unisex brand and upcycled 1 of 1 designs sold online. Elvira challenges what can sometimes be perceived by outside spectators as the superficiality of fashion by creating pieces that speak to her culture. Beyond that, she is a philanthropist as heart who moves with the intention to give back to her community and other underserved peoples.

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That is why she created Chicano Elegance. A fashion gala and show tied to a greater cause. Embedded with a sense of cultural pride, much like her own personal experience, Chicano Elegance is a reflection of Elvira’s desire to see brown, indigenous, and Chicano representation in the fashion industry.

 

“Having a serious demeanor is a gift, it comes with a drive that there is no stopping, no matter what anyone says or thinks.”

 

Elvira continues to challenge the status quo by unapologetically encouraging her clients to try something new. To remain authentic to their own style and desires. She is a relentless creative who is always on the pursuit to grow as a fashion designer, creative director, and as a person.